Thomas Sloan

I own email marketing for University Advancement. Conceptualizing, writing, coding, and executing email campaigns to drive alumni engagement through university programs and events. I work with campus partners and various team members to ensure that effective messaging reaches the right people. Additionally: - Project management - Marketing analytics

In my time at Techstars, I managed Start-Up Week and Start-Up Weekend programs, working with product owners and third-party stakeholders to empower hosts to organize a successful event that upholds Techstars brand standards and product guidelines. I oversaw and contributed to the successful completion of more than 200 Weekend and over 30 Week-long events that serviced more than 12,000 participants in the U.S. and Canada. A big part of this role was the onboarding, education, and ongoing support of more than 600 stakeholders along with the evaluation of new applicants to assess feasibility and alignment with the Techstars product. I also took the initiative to identify and implement business process improvements to streamline coordination, tracking, and communications processes that otherwise required timely manual iterations. I leveraged data-driven insights to improve the stakeholder experience, increasing Net Promoter Scores (NPS) by nearly two points through shorter response times and improved communications driven by more succinct, digestible touch points.

I led all customer-facing activities, including onboarding, training, and support for this marketing technology start-up helping companies source engaging social media and third-party content through robust specialized Boolean searches. I was able to increase customer retention by 15% through improved support and educational opportunities that encouraged user efficacy, improved usability, and increased understanding of this complex product. I also initiated the creation of an extensive knowledge base that helped in scaling support capabilities while delivering comprehensive user content, education, and support through a user-accessed content application. Through collaboration with the engineering team, I led the development of new features based directly on customer feedback, acting as project manager to rework tools and create new features to improve usability and functionality. In a sales enablement function, I also ssisted in the sales process by hosting product demonstrations with potential customers, facilitating the lead qualification process, and responding to inbound leads to direct them to the appropriate sales representative.

I conducted market research and due diligence to inform investment decisions, collaborating with a cross-functional team to develop and execute business development, data analysis, digital advertising, and process improvements for portfolio companies.

I provided service and support for constituent phone, email, and mail correspondence while attending hearings and hosting tours of the United States Capitol.

I did data entry for our CRM software, handled the deed transfer process, and managed the customer satisfaction surveys.