RH
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Rob Haisfield

Cofounder, COO

Berkeley, California, United States · 2 connections

Websim

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About

2024: Cofounding Websim, closing the gap between imagination and reality for the long tail of software creators. 2023: I am consulting and writing a book about Continuous Onboarding, the process through which I influence user behavior and mental models through software product decisions. In other words, I craft learnable designs and help the user to find goal resonance with the app, creating a pathway from beginner to power user. I've worked with over a dozen startups to solve adoption and retention challenges in this way. As a behavioral product strategy and gamification consultant, I draw my inspiration primarily from behavioral science papers, game design analysis, and UX research. I'm particularly passionate about hypertext graph based tools that help me make sense of large quantities of seemingly disparate information, and have been a serious user of Bear, Notion, Roam, Obsidian, and Tana. I'm currently open to research, consulting, or employment opportunities that will build on the themes of my research project, Scaling Synthesis (scalingsynthesis.com). This includes tools for thought, note taking, productivity, end-user programming, and LLMs.

Experience

AdvisorTana
Dec 2022
Growth Product ManagerTana
Aug 2022 to Dec 2022
Continuous Onboarding ConsultantSelf. Basic company page — company details not listed yet
Jan 2023 to Apr 2024
Co-FounderFlashback
Oct 2023 to Mar 2024
Research Project Lead, Scaling Synthesis Product Manager at GeoThe Graph
Aug 2021 to Jul 2022
Behavioral Product ManagerSpark Wave
May 2019 to Jan 2022
Behavioral Product Strategist and Gamification Consultant CEOInfluence Insights
Aug 2018 to Jan 2022
InstructorUniversity of Colorado Boulder
Oct 2018 to Dec 2019
Founder and CEOAloha Social
Sep 2017 to Jul 2018
MarketingKenny Flowers
Jun 2017 to Aug 2017
Research AssistantThe Center for Advanced Hindsight at Duke University
Jun 2016 to Jul 2016
Marketing CoordinatorMobileDay
May 2015 to Aug 2015

Education

University of North Carolina at Chapel Hill
Bachelor's Degree, Behavioral Economics, 3.9
Niwot High School
4.3