Francesca Sta Maria

About

I build the operational systems and growth infrastructure that help early-stage startups scale sustainably. Over the past 10 years, I've worked as an operator at mission-driven HealthTech, EdTech, and consumer companies - stepping into roles like CMO, COO, Head of Growth, and founding team member. I specialize in the 0→1 phase, where the work is about translating vision into executable strategy and building the teams, systems, and processes that turn ambitious ideas into companies that can actually grow. What I've built I led the launch at Sidekick Browser that earned Product Hunt's #1 Product of the Day and drove 600% user growth in 8 weeks, with 90% customer retention. At Snapi Health, I built marketing and operations that increased product engagement by 33% and improved trial-to-paid conversion by 25%. I drove 60% enrollment growth at Flockjay, built cross-functional teams from the ground up, and helped secure media coverage in TechCrunch, Forbes, and NPR. At Elevate, I owned campaigns that delivered $1.2M in revenue over 6 months. Across these roles, I've built the systems that make growth sustainable: RevOps infrastructure, lifecycle marketing flows, hiring and onboarding proc

Experience

Education