JC

Jay Choyce Tibbitts

Strategy Director | Creative Strategist | Fashion Creator

New York City Metropolitan Area · 1 connection

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About

With nearly a decade of experience in the social media and digital strategy space, I’ve had the privilege of working with an incredible range of clients across tech, sports, CPG, retail, QSR, and beauty. I’ve led social media strategy for powerhouse brands like Revlon, Samsung US, Unilever, Chipotle, Cetaphil, PNC Bank, CityMD, and Benefit Cosmetics—as well as public figures like Alexis Ohanian. Beyond strategy, I channel my “passion for fashion” into my work as a Fashion and Lifestyle Creator. My style and industry insights have earned features in Vogue, WWD, and L’Officiel and led to creative collaborations with brands like Disney/Hulu, Ralph Lauren Fragrance, Philosophy di Lorenzo Serafini, SSENSE, Italist, and Hello Fresh. This dual perspective—combining business strategy with creative execution—has been a unique asset throughout my career, allowing me to approach challenges holistically and deliver results that resonate both culturally and commercially. I’m always eager to connect with like-minded professionals and explore new opportunities. Let’s chat! FUN FACTS ABOUT ME: - I was a member of the USA Gymnastics Team and placed 23rd in the World when I was ten years old. -As a

Experience

Associate Director, Digital and Social StrategyDNY Basic company page — company details not listed yet
Apr 2022 to Dec 2024
Account Executive InternDDB Basic company page — company details not listed yet
Jun 2019 to Aug 2019
Brand Strategist and PartnershipsCouleur Nature Basic company page — company details not listed yet
May 2015 to Dec 2018
Brand Strategist and PartnershipsCaravan Home Basic company page — company details not listed yet
May 2015 to Dec 2018
Mergers Acquisitions InternARC Group Basic company page — company details not listed yet
May 2017 to Aug 2017
Sales Associate & StylistThe RealReal Basic company page — company details not listed yet
May 2018 to Aug 2018
Client AdvisorLouis Vuitton
Oct 2017 to Jan 2018
Finance and Accounting InternJack in the Box Basic company page — company details not listed yet
Jun 2016 to Aug 2016

Education

Miami Ad School
Certificate of Completion | Strategy Director Program Advertising Strategy
2023 to 2023
Miami Ad School
Certificate of Completion | Strategy Director Program Advertising Strategy
2023 to 2023