Ulises Vázquez Cruz

About

I believe in the power of each one of us to change the world, and the best way I found to expand this power is through developing new companies and organizations. Entrepreneur, Investor, Environmental Activist, Dreamer and Internet fan. I joined the startup team of Mercadolibre in 1999 (NASD:MELI), and experienced the trip from zero sales to profits and the big bubble of Internet at that time. In 2003 I launched one of the first digital agencies in Mexico, Ergos, and discovered that the scalability was in technology, performance, and media thus transforming the business model to become an Adnetwork and then a Media Group. With Ergos I launched Directa, the first performance-based advertising network, partnered with Digital Ventures, launched Buscape.com.mx, and developed Adverlatin, the first affiliate network in the region. Years later, 2010, conducted the due diligence and negotiation to sell half of Ergos to Matomy Media Group, the biggest Israeli adtech media group, in the first M&A of a Mexican Internet company to an outside investor. The project together was to go public, which was achieved in July 2014 (LON:MTMY). Meanwhile, in 2012, I co-founded Investo VC, a Venture Capita

Experience

Education