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Tim Sprinkle

Co-Founder / Chief Strategy Officer

Denver, Colorado, United States · 1 connection

Layup

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About

I spent 20 years deciding what financial content was worth publishing and what wasn't.At Yahoo Finance, Seeking Alpha, ALM Media, and others, I was an editor deciding which fund stories got told, which pitches went straight to the trash, and which firms actually knew how to talk to the people they were trying to reach. I watched hundreds of investment firms struggle to get their message in front of the right audience, simply because they didn't know how to communicate like someone who understood what their audience actually reads.That gap is what I'm working to close.Today I work with VC and PE funds raising from LPs, RIAs and wealth managers trying to grow their client base, and asset managers trying to get on advisors' radar and stay there, helping each of them figure out why their story isn't landing anymore, and fixing it.What makes the approach different is what I spent two decades doing before this: - I know what a sophisticated reader engages with and what they ignore- I know how to tell a fund's story, or a firm's story, in a way that holds up under compliance review without losing the conviction that makes people pay attention- And I know that most fundraising and client-g

Experience

Co-Founder / Chief Strategy OfficerLayup Basic company page — company details not listed yet
Feb 2017
PrincipalTS Communications
Feb 2017
Managing PrincipalVenture Capital Marketing
Jan 2022 to Jan 2025
Co-Founder and Chief Content OfficerEquity Bolt
Jan 2019 to Jan 2021
Managing EditorALM
Apr 2014 to Aug 2015
Editor, Yahoo FinanceYahoo
Nov 2010 to Feb 2014
Editor, Opinion and AnalysisSeeking Alpha
Sep 2009 to Oct 2010

Education

William & Mary – Raymond A. Mason School of Business
MBA Marketing Innovation
William & Mary
BA International Relations
New York University
Certificate in Digital Communications
Hermitage High School