Tiffany Keller

About

Founding the PM function at GC AI, the AI platform for in-house legal teams. Ranked #13 on Fast Company's Most Innovative AI Companies of 2026 alongside Google, Anthropic, and OpenAI. Building the product discipline from zero: customer discovery with General Counsels, prototyping, evals, and roadmap. Most recently Principal PM at GoFundMe leading B2B2C AI for the 100M MAU social giving multi-sided marketplace, where I shaped the first AI-powered social hooks matching donor demand to fundraiser supply across both P2P and B2C charities. Established AI product-fit for the social platform, and led first use cases for ML-driven cause and event clustering that unlocked one-to-many donation flows for the first time, letting donors interact with and give to a cause that reaches many fundraisers at once. Companies post-PMF hire me to add unit economics and product-led growth without breaking retention. The same systems thinking that scaled live ops and micro-transactions in gaming now scales AI product iteration and hybrid token/subscription monetization. Across a decade in gaming, I drove the revenue growth that set up 3 of the top 5 gaming acquisitions of all time (Activision, Zynga, Scop

Experience

Education