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Tom Emrich 🏳️‍🌈

Co-Founder

San Francisco, California, United States · 1 connection

Springcraft

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About

Hi 👋 I'm a founder and product leader who has spent 17 years moving computing beyond screens and into the physical world. At 8th Wall, I helped put AR in the browser. At Meta, I helped build the developer platform behind VR and mixed reality. At Niantic, I worked on technology that mapped the real world for play. Every one of those waves taught computers to perceive the physical world. Physical AI is the next step, enabling machines to act in it. That's why I co-founded Springcraft. Building a robot today means engineering every piece from scratch. We're building an open platform where parts plug in and just work, what runs in simulation runs on the real machine, and builders share what they make instead of starting over. A few things you should know about me 👇 🚀 I build platforms at inflection points At 8th Wall, I helped scale WebAR into a global developer platform through to its acquisition by Niantic. At Meta, I led Horizon OS developer platform teams across ecosystem growth, tooling, and platform economics. At Springcraft, I'm running that playbook for robotics. 👥 I turn technology shifts into movements I founded We Are Wearables, the largest wearable tech community of its kin

Experience

Co-FounderSpringcraft
Dec 2025
Contributing EditorRemix Reality
Apr 2025 to Apr 2026
Author - "The Next Dimension"Wiley
Nov 2023 to Nov 2025
Senior Manager, Product Management - Horizon OS Developer Platform (M2)Meta
Apr 2024 to Apr 2025
Director of Product Management, Augmented Reality PlatformsNiantic, Inc.
Jul 2023 to Apr 2024
Director of Product Management, 8th Wall WebAR PlatformNiantic, Inc.
Mar 2022 to Jul 2023
Board MemberIAB
Mar 2021 to Apr 2024
VP of Product8th Wall
Oct 2019 to Mar 2022
Advisoreyecandylab (acquired by Accedo)
Aug 2019 to Jan 2022
MentorRLab
Jul 2019 to Dec 2020
AdvisorSuper Ventures
Jun 2019 to Dec 2020
PartnerSuper Ventures
Jan 2016 to Jun 2019
MentorWXR Fund
Sep 2019 to Sep 2020
MentorTechstars
Feb 2018 to Feb 2020
MentorLaunch Academy HQ
Jan 2018 to Jan 2020
Contributing WriterReadWrite
Apr 2017 to Jun 2019
Co-ProducerAWE
Feb 2014 to Jun 2019
MentorOrange Fab
Jan 2018 to Jan 2019
MentorOrbit Ventures
Sep 2016 to Jan 2019
Senior EditorBetaKit
Jan 2013 to Jan 2018
ConsultantApp Promo
May 2011 to Jun 2013
Senior Project ManagerRogers Communications
Oct 2010 to May 2011
Product ManagerTC Transcontinental
Nov 2009 to Oct 2010
Senior Project ManagerVERISIGN
Apr 2005 to Nov 2009
Business AnalystSBR International
Apr 2004 to Apr 2005

Education

University of Waterloo
Bachelor of Arts
OCAD University
Continuing Studies