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Terri Poindexter Smith, MA, CF APMP

Chief Storyteller & Narrative Strategist

Charlotte Metro · 1 connection

Terri's Gate

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About

I partner with startups as a fractional head of foundational content, branding, proposals, and/or marketing communications, helping optimize operations with expert storytelling and AI enhancements. I blend technology, strategy, and communications to streamline workflows and drive results. My expertise includes building AI-enhanced content libraries, training teams on automation tools, and aligning messaging with growth goals for startups. See more at Whether you’re preparing for your next funding round, looking to streamline proposal and/or marketing operations with enterprise AI, or ready to expand your market presence, I bring strategic insight, deep industry expertise, and hands-on execution to help you grow with confidence. Let’s connect if you’re looking for a collaborative consultant who thrives in a fast-paced, innovative environment.

Experience

Chief Storyteller & Narrative StrategistTerri's Gate
Jan 2012
Director, Proposal Operations/Revenue EffectivenessSpring Health
Feb 2021 to Jan 2024
VP, Chief Content StrategistPivot Mode
May 2020 to Feb 2021
Product Marketing StrategistStayWell (Now WebMD Ignite)
May 2017 to Apr 2018
Managing EditorStayWell (Now WebMD Ignite)
Oct 2015 to Apr 2017
Editorial DirectorWAX | Healthcare Marketing
Jan 2004 to Jan 2012

Education

Wake Forest University
Master's Degree Communications
Virginia Wesleyan University
Bachelor's Degree English Literature