Saibu Baba

About

I help brands understand their audiences — and then do something about it. For six years, I've worked across social media, editorial, content strategy, and content management, building content that connects with people across multiple industries. Alongside that, I've been building a complementary skill set in web, marketing, and product analytics — GA4, Google Tag Manager, Search Console, and SQL. Outside of my core work, I run a side project: Korean Entertainment Jobs, a newsletter connecting people to roles across the Korean entertainment industry. I'm most interested in roles that sit at the intersection of content and data — content strategy, web analytics, and marketing analytics — where storytelling and measurement work together

Experience

Education