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Stefan van Eerde

Board Advisor GTM ExecuteAI Software

The Randstad, Netherlands · 1 connection

Shadow Leaders

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About

I help B2B founders and leadership teams generate more qualified leads and build a stronger, more predictable sales pipeline. A lot of companies do content, outreach, and CRM work in isolation. That usually creates activity, not revenue. I help bring the right pieces together so attention turns into conversations, and conversations turn into opportunities and revenue. My work sits at the intersection of lead generation, LinkedIn growth, GTM strategy, and pipeline building. Depending on the need, I support founders and teams with: - Lead generation. - LinkedIn organic growth and visibility. - Become seen in GPTs and search engines. - Outbound growth systems and positioning. - GTM. - CRM selection, implementation, and optimization. - Fractional/interim marketing. I am especially useful when a team needs someone who can think strategically and also help execute. That can mean tightening positioning, improving outreach, building a better content engine, or setting up the structure behind a healthier pipeline. I work best with founders and leadership teams who want commercial growth, clearer messaging, and a more reliable flow of opportunities. With a preference for working with Christi

Experience

Non-Executive Director and Field Expert Digital Skills / Advanced Marketing TechnologiesTeam Academy Amsterdam
Aug 2019 to Sep 2024
Board Advisor GTM ExecuteAI SoftwareShadow Leaders
Sep 2026
Shadow Leader project at NorlandcoShadow Leaders
Nov 2025
Shadow Leader project at Serra Partners/ The Value DepartmentShadow Leaders
May 2025
FounderShadow Leaders
Jan 2024
Shadow Leader project at DengunShadow Leaders
Jul 2025 to Jun 2026
Fractional CMO at XRdamShadow Leaders
Jan 2025 to Apr 2026
Shadow Leader project at AIG NederlandShadow Leaders
Jun 2025 to Sep 2025
Shadow Leader project at Highkeen TechnologiesShadow Leaders
Jan 2025 to Jun 2025
Chair Examination BoardUnknown University of Applied Sciences
Aug 2026
Vice Chairman Examination Board, Tech MBA growth lecturer, Host TechMinds podcast, at Amsterdam TechAmsterdam Tech Basic company page — company details not listed yet
Jan 2024
Manager Nyenrode Research & Innovation InstituteNyenrode Business University
Mar 2008 to Jul 2010
NED and Board advisor helping founders within the Conectd networkConnectd
Jun 2026
Tribe CRM Implementatie partnerefficy CRM
Feb 2024
Grants Office CoordinatorNyenrode Business University
Apr 2007 to Mar 2008
Growth Strategy ConsultantKinetic Consulting Ltd
Nov 2024
Strategic Advisor/Marketing SpecialistSurpassing Success
Oct 2024 to Jun 2026
Partner GTM Strategy and ExecutionAlpsGenAI
Mar 2025 to Apr 2026
Vice President of Global MarketingAxoniq
Feb 2020 to Nov 2024
Global Demand Generation ManagerTrimble Inc.
Jan 2019 to Feb 2020
Senior Product Marketing managerTrimble Inc.
Jan 2017 to Dec 2018
Founder & EntrepreneurDirect Students
Oct 2006 to Oct 2016
Non Executive DirectorYour Navigator
Jun 2012 to Sep 2013
Interim MarCom Manager and Product Marketing Manager Elsevier Science & Technology A&G MarketsElsevier
Jun 2010 to Feb 2012
Innovation team memberElsevier
Aug 2006 to May 2007
Board member Academic & International RelationsSTAR Study Association Rotterdam School of Management
Aug 2005 to Aug 2006

Education

Groene Hart Lyceum
1995 to 2001