Ali Shah
Head of Digital Strategy & Analytics,
Canada · 1 connectionNot on Unlinked · Imported profile. Is this you? Claim it
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About
In 2010, I designed the first full-screen swipe interaction for mobile video, years before it became the default UX pattern in TikTok, Instagram Reels, and YouTube Shorts. That project taught me something I've built my career around: the best products come from understanding data and human behavior together. Today I run StormingLights, a product studio where I develop mobile apps from concept through launch. My approach is analytics-native. Every feature decision is grounded in real usage patterns and growth signals. I also consult selectively through Web Star Research, where I've partnered with brands like Jenny Bird, Groupe Dynamite, Hootsuite, CIBC, and A&W on GA4 migrations, GTM implementation, Shopify analytics, and turning messy data into clear product strategy. Former instructor at UBC and Seneca College (Digital Analytics Program). I share thoughts on building, product thinking, and ideas that have shaped how I see the world. Outside of work: youth soccer coach, martial arts practitioner, student of Sufi poetry, occasional wanderer.
Experience
Oct 2019 to Oct 2020
Dec 2011 to Jul 2014
Nov 2010 to Dec 2013
Oct 2005 to Jul 2008
May 1999 to Sep 2005
Education
Award in Web Analytics Web Analytics
2009 to 2009
Award in Web Analytics Web Analytics
2009 to 2009
Web Master Certification Web content and design
2009 to 2009
Web Master Certification Web content and design
2009 to 2009
Liberal and Professional Studies Marketing & I.T.
2001 to 2006
Liberal and Professional Studies Marketing & I.T.
2001 to 2006