Paul Xue

About

“If you don’t define your brand, your customers will” That quote motivated me to start posting on Reddit two years ago after lurking for nearly 20 years. Reaching 50k karma and dozens of viral posts in less than 6 months.Then I learned how to sell to strangers on the internet by showing up on social, growing to 6K+ followers on X and turning it into a great lead gen source.Finally this all gave me the confidence to walk into any conference room and pitch my work, shake hands with execs managing massive brands.None of this was conceivable just two years ago, I was a software dev building things behind screens. Marketing was the farthest thing to do on my mind.Eventually, this all taught me how to help brands find the right words to use when they talk to their customers, because I had to learn it first myself, since non of this came naturally to me.Now I’m helping some of the biggest brands in the world show up and win on Reddit. Timing couldn’t be more perfect.It’s an awesome problem to solve.

Experience

Education