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Nick Cakebread

Founder & Independent Advisor

Bangkok City, Thailand · 1 connection

Nick Cakebread Advisory

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About

I work with founders navigating growth, leadership, and transition — helping them build successful businesses without losing themselves in the process.After helping build and scale a 150-person consultancy through to exit, I saw first-hand the pressures that come with scaling a business: the constant decision-making, evolving leadership demands, founder identity shifts, and the tension between growth, ambition, and life outside of work.Today, I work as a strategic partner and trusted advisor to founder-led businesses across Asia, Europe, and the US.My work sits at the intersection of strategy, leadership, and founder evolution.I support founders through moments such as:• scaling and growth• founder and leadership alignment• role evolution and stepping out of operations• strategic clarity and decision-making• leadership development• partnerships and co-founder dynamics• transitions, succession planning, and exitsMy approach blends strategic advisory, coaching, and lived founder experience.I’m not a traditional consultant delivering generic playbooks. And I’m not a traditional executive coach sitting outside the realities of business.I work closely with founders as a thinking partner

Experience

Founding Partner, Gusto Collective; Co-CEO, Gusto LuxeGusto Collective Basic company page — company details not listed yet
Jun 2020 to Mar 2022
Managing Partner, Gusto Luxe (formerly Reuter Communications)Gusto Collective Basic company page — company details not listed yet
Jan 2015 to May 2020
Vice President, Head of Marketing & Communications APACFleishmanHillard
Feb 2009 to Mar 2010
Vice PresidentFleishmanHillard
Dec 2006 to Jan 2009
Managing SupervisorFleishmanHillard
Mar 2005 to Dec 2006
Managing Director, BBDO Live, ChinaBBDO Worldwide
Jun 2012 to Dec 2015
General Manager, BBDO/Proximity Live, ShanghaiBBDO Worldwide
Apr 2010 to Jun 2011
Head of Marketing and CommunicationsBurberry Basic company page — company details not listed yet
Jul 2011 to Sep 2011

Education

University of Cambridge
Certificate Executive Coaching
2023 to 2023
London Business School
Certificate Sustainability Leadership and Corporate Responsibility
2021 to 2021
London Business School
Certificate Sustainability Leadership and Corporate Responsibility
2021 to 2021
Birkbeck Faculty of Business and Law
Post Grad Cert Finance with Structure and Regulation of Financial Markets
2001 to 2002
Omnicom Uninversity
Advanced Management Program
2010 to 2010
University of the Arts London
BA (Hons) Fashion Promotion
1998 to 2001
Birkbeck Faculty of Business and Law
Post Grad Cert Finance with Structure and Regulation of Financial Markets
2001 to 2002
Arden Academy
University of the Arts London
BA (Hons) Fashion Promotion
1998 to 2001
University of Cambridge
Certificate Executive Coaching
2023 to 2023
Arden Academy