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Michael Hunter

Founding Partner

Greater Philadelphia · 1 connection

Parallel-49 Marketing Consulting

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About

I work with professional services firm owners, founders, CEOs, and the strategic and PE players that acquire them. My focus is exit readiness and exits: sharpening how your firm shows up in market, building the kind of business buyers pay a premium for, and ensuring you walk away having captured full value. My perspective is unique because I've been on all four sides of the table: as a buyer's advisor running commercial due diligence at AlixPartners, as a sell-side M&A advisor to founder-owned and PE-backed firms (50+ engagements and counting), as a client managing major agency relationships at KitchenAid and Best Buy, and as an agency executive at BBDO, the largest ad agency in America, where I grew revenue 25% for a major office. That 360-degree vantage shapes how I diagnose what's holding a firm back from realizing its full value. The earlier you start, the more of that value you keep. Whether a transaction is next year or three years out, let's talk. I do this work through Parallel-49, an M&A advisory firm focused on two things: helping professional services and agency founders get exit-ready, and representing them when it's time to sell.

Experience

Founding PartnerParallel-49 Marketing Consulting
Aug 2023
Private Equity Advisor (Independent Consultant)AlixPartners
Jan 2023 to Jan 2024
Senior Director - Commercial StrategyAlixPartners
Jan 2019 to Jan 2023
Senior Vice President MarketingSharkNinja
Jan 2019 to Jan 2019
Chief Growth OfficerICF Next
Jan 2017 to Jan 2018
Chief Marketing OfficerBBDO Worldwide
Jan 2014 to Jan 2017
VP Marketing / CMOSchiller Grounds Care, Inc.
Jan 2013 to Jan 2014
Senior Director of MarketingBest Buy
Jan 2010 to Jan 2012
VP Marketing (Americas) and Executive Director, Business DevelopmentOlympus
Jan 2007 to Jan 2009
KitchenAid Product Category Director and Whirlpool Brand DirectorWhirlpool Basic company page — company details not listed yet
Jan 2004 to Jan 2007

Education

Ivey Business School at Western University
Honors Business Administration Marketing