Melissa Fors Shackelford, MBA, NACD.DC, APR

About

Healthcare's business models are being rebuilt in real time. I help the companies doing that work grow. Two ways: as a fractional leader and strategic advisor inside their teams, and as a board director. For twenty-five years I've built growth for healthcare's biggest names: Optum, Cigna, Express Scripts, Hazelden Betty Ford. Launched new services. Expanded into global markets. Built purpose-driven brands. Led marketing transformations through organizational change. Fractional & Advisory Work Through my strategic consultancy, Shackelford Strategies, I drop into growth-stage and transforming healthcare companies as a fractional CMO, Chief Growth Officer, or Chief Experience Officer, and I advise CEOs on growth strategy. Hands-on work: sharpen positioning, build the go-to-market, stand up member and patient experience. I work across behavioral health, health tech, managed care, pharmacy and senior living, with founders and executive teams who need a senior operator, not another full-time hire. Board & Governance I chair the Governance and Nominations Committee for Asbury Communities, sit on several advisory boards, and hold the NACD.DC credential. I'm looking for additional public an

Experience

Education