Max Kornblith

Empowering patients, caregivers, and communities to take on rare disease. I owned strategy and execution of all DTC marketing initiatives within Citizen Health, a Series A consumer health AI startup: • Performance Marketing: Established paid social channel from scratch, 5x-ing monthly user growth through strategic focus on user testimonials. Established paid search channel from scratch. • Content Marketing & SEO: Established content marketing efforts from scratch, identifying strategic content opportunity and 5x-ing Google search appearances. • Brand Marketing: Managed website rebrand & relaunch. Redeveloped consumer brand positioning. • Lifecycle Marketing: Rebuilt user onboarding, re-engagement, and product launch communication sequences. • Marketing Analytics: Owned channel attribution & user acquisition reporting and analysis. • Management & Leadership: Managed a team of 4+ contractors. Implemented AI workflows across marketing channels. Led cross-functional initiatives with counterparts across product, engineering, partnerships, and clinical strategy.

Empowering home buyers & sellers to make informed choices in an opaque industry. I bootstrapped this from idea to reality, but unfortunately didn't achieve escape velocity and wound it down in mid-2025. The concept: Picking a better agent to sell your home can be worth an additional $40,000. Why is there no reliable way to learn who actually over-performs & gets the best price vs. fair market value?

Empowering everyday consumers to take on corporate bad actors. FairShake was a B2C legal tech startup that empowered tens of thousands of US consumers to reclaim tens of millions of dollars from companies that misled them. We were backed by seed funding from top investors including First Round Capital. I led Marketing, Analytics, and Finance/Business Operations: • Performance Marketing: Established and oversaw a portfolio of paid acquisition channels including paid search (Google), paid social (Facebook), and affiliate. Owned and managed paid acquisition budgets up to $80k/mo. 6x'd paid acquisition volume in one year while decreasing paid cost per acquisition (CPA) by 30%. • Content Marketing & SEO: Grew organic traffic from 0 to 100k monthly visitors. Managed creation of 1,500+ pages of editorial content and hundreds of thousands of pages of user-generated content on Wordpress. Earned Top 3 Google Search rankings for over 1,800 keywords and Top 10 rankings for over 16,000. • Brand Marketing & Communications: Led full brand relaunch including name, brand voice, visual marks, and website. Generated dozens of mentions in top publications like the New York Times and USA Today. Earned awards including TIME Best Invention (2020) and Fast Company World Changing Ideas finalist (2020). • Team Leadership: Built and oversaw a team of 10+ in-house, contract, and agency marketing professionals including channel managers, content producers, web developers, PR, etc. • Finance & Budgeting: Built and maintained company financial model. Produced and owned monthly financials. Managed payroll and other finance/HR functions. • Analytics: Established and managed company business analytics infrastructure and dashboards (Google Analytics, PostgreSQL, Amazon Quicksight). • Advocacy: Published opinion pieces on consumer rights topics in multiple leading newspapres. Engaged with policy experts and state legislative staff to influence consumer protection agenda in California.

I owned Financial Planning & Analysis functions for this YC and A16z-backed freelance developer marketplace. My responsibilities included running the $20MM annual budgeting process, creating and maintaining the monthly operating forecast, actuals vs. budget variance analysis, and revenue recognition. I also supported executive and board reporting and headcount planning.

I produced and socialized analytics in support of West Coast market managers, with a focus on marketplace operations, rider & driver acquisition, pricing, and customer lifetime value (LTV).

I conducted strategy development and implementation support for this initiative of the Government of Ethiopia targeted at increasing smallholder agricultural productivity, which is backed by the Bill & Melinda Gates Foundation.

I led client relationships, implementation, and key one-off analyses for a Test & Learn SaaS Analytics platform. (Later acquired by Mastercard). My clients included a top 5 US retailer, a top 10 bank, and a leading private equity firm.