LJ
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Lynn Johnson

Cultural Strategist

Albuquerque, New Mexico, United States · 1 connection

Self Employed

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About

I’m a cultural strategist, digital marketer, artist, and social entrepreneur helping mission-driven organizations, local governments, and small businesses leverage authentic storytelling for awareness, community engagement, and real impact. For over two decades, I’ve built community-based creative ventures from the ground up, including founding High Desert Playback, a participatory theater company focused on mobilizing and amplifying community voices for social change. Because I’ve spent years building organizations myself, I understand what small businesses, community initiatives, and nonprofits actually need. My strengths and passions include: -Cultural and narrative strategy for community and civic change -Equity-centered, trust-based community engagement processes -Cross-sector partnership development -Data-driven digital marketing strategy -Email marketing and automation -Social media storytelling and audience growth I recently completed certifications in: Data-Driven Digital Marketing (University of New Mexico); HubSpot Email Marketing; Google Analytics; and Google Ads Search. If you’re looking to work with someone who combines strategy, storytelling, and data to communicate

Experience

Co-FounderHigh Desert Playback
Jan 2023
2025-2026 AAW Artist - AlbuquerqueTHE OFFICE performing arts + film
Jun 2025
Co-FounderDismantle Collective
Oct 2018
Founder + CEOHella Social Impact
Nov 2020 to Mar 2023
Co-Founder/CEOSpotlight:Girls
Jun 2003 to Dec 2020
Senior ConsultantBe The Change Consulting
Jan 2020 to Apr 2020
ConsultantJenny Kassan Consulting
Sep 2017 to Jan 2019
Consultant: Equity, Inclusion, Leadership DevelopmentSelf-Employed Basic company page — company details not listed yet
Jun 2006 to Jan 2016
Membership DirectorTeaching Artists Guild
Sep 2013 to May 2015
Manager, Bay Area Capacity BuildingCommunity Network for Youth Development
Sep 2002 to Jun 2006
Institute DirectorStreetSigns Center for Literature and Performance
Jan 1999 to Jan 2002

Education

Northwestern University
B.S., Communication and Media Studies
1990 to 1994