Kevin Appelbaum
Founder
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About
I've spent the last decade at the intersection of nutrition science and technology, trying to answer one question: how do you turn what we know about food and health into daily habits?At Better Therapeutics, my last company, we took a clinical approach and built a digital behavioral therapy for treating diet-related chronic disease. We even secured the first-ever FDA authorization for a non-drug treatment of type 2 diabetes. We proved, using clinical data, that whole food nutrition can change health outcomes. Often better than drugs.That work taught me two things. First, food is the most effective but underutilized tool for maintaining good health. Second, the people who sustain the best health outcomes aren't the most disciplined. They're the ones who build nutrition into a routine they don't have to think about.The gap between nutrition science and everyday behavior is enormous. We have decades of evidence about what to eat. We have an entire food environment designed to make sure we don't. And we have a wellness industry that responds with supplements, digital trackers, and pseudoscience hacks that solve the wrong problem.Field Theory is my attempt to solve the right one.A compl
Experience
Aug 2001 to Feb 2006
Jun 1996 to Jun 2000
Education
BSE Chemical Engineering