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Kevin Appelbaum

Founder

Greater Bend Area · 1 connection

Field Theory Nutrition

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About

I've spent the last decade at the intersection of nutrition science and technology, trying to answer one question: how do you turn what we know about food and health into daily habits?At Better Therapeutics, my last company, we took a clinical approach and built a digital behavioral therapy for treating diet-related chronic disease. We even secured the first-ever FDA authorization for a non-drug treatment of type 2 diabetes. We proved, using clinical data, that whole food nutrition can change health outcomes. Often better than drugs.That work taught me two things. First, food is the most effective but underutilized tool for maintaining good health. Second, the people who sustain the best health outcomes aren't the most disciplined. They're the ones who build nutrition into a routine they don't have to think about.The gap between nutrition science and everyday behavior is enormous. We have decades of evidence about what to eat. We have an entire food environment designed to make sure we don't. And we have a wellness industry that responds with supplements, digital trackers, and pseudoscience hacks that solve the wrong problem.Field Theory is my attempt to solve the right one.A compl

Experience

FounderField Theory Nutrition
Jan 2024
Founder | CEOBetter Therapeutics
Apr 2015 to Jul 2022
President & CEOTria Laser (part of The Beauty Tech Group)
Jan 2008 to Sep 2014
Independent Director, Board of DirectorsTheravent, Inc.
Jan 2010 to Jan 2013
SVP, Growth, Innovation & DigitalSEPHORA
May 2006 to Jan 2008
Marketing DirectorPepsiCo
Oct 1994 to Oct 1995
Brand ManagerProcter & Gamble
Oct 1990 to Oct 1994
Captain, InfantryUS Army
Jun 1986 to Jun 1996

Education

University of Pennsylvania
BSE Chemical Engineering