Kathy Weiler

About

I help growth-oriented businesses deliver transformative marketing strategies that differentiate brands, drive profitable business growth, and increase employee and client engagement. I’m passionate about creating new opportunities and uncovering new ways of working. I'm a strong advocate of data and digital technologies to advance marketing innovation, business performance, marketing productivity, and client experiences. While I’ve focused most of my career in financial services and Health Care my leadership, expertise, and passion for growing businesses is highly relevant for any company that believes brand and marketing are drivers of business growth and transformation. Specialties: B-to-B marketing, B to-C marketing, brand strategy, segmentation, client experience, marketing transformation, content marketing, thought leadership, account-based marketing, demand generation, solutions marketing, sales enablement, marketing technology development, marketing management across full lifecycle, go-to-market strategy, value proposition development, personas, buyer journeys, performance marketing, digital strategy and development.

Experience

Education