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Iva Chen

Founder & CEO

Los Angeles Metropolitan Area · 1 connection

Jetsetera Ventures

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About

Iva is a high-energy, second-generation airport concessionaire with a story that has come full circle. She grew up in the San Francisco Bay Area, and at 15, landed her first job as a snack bar attendant at SFO, working weekends to save up for her first car. Decades later, she returned as an owner and operator — and in 2025, opened the first-ever Panda Express at SFO. It's moments like that one that have people calling her the Queen of SFO. The airport world isn't just her career — it's in her DNA. She grew up watching her father, Johnny Chiu, rise from manager trainee at LAX to VP of Operations and Development for the Western Region with HMS Host. From snack bar counter to boardroom, Iva has been immersed in the fast-paced, high-stakes world of airport concessions — an international marketplace where execution, adaptability, and excellence are non-negotiable. Before joining her family business, she was a CPA at Deloitte and Touche, held finance roles at CBS Paramount, Nestlé USA, and The Capital Group, worked in experiential marketing for multi-billion dollar brands, co-founded and exited a travel tech start-up, and built a chain of pizzerias in China. As founder and CEO of Jetsete

Experience

Founder & CEOJetsetera Ventures
Jan 2016
Managing PartnerLady Luck Gourmet
Nov 2025
Chief Development OfficerLady Luck Gourmet
Jan 2015 to Nov 2025
Director of FinanceLady Luck Gourmet
Dec 2012 to Jan 2015
Director of MarketingLady Luck Gourmet
Apr 2006 to Dec 2012
Broker AssociateColdwell Banker
Nov 2012 to May 2025
Co-Founder COOThe Travel Nanny
Feb 2024 to Jun 2024
Event ProducerCyrano Rox
Jan 2014 to Jan 2023
Director of Business DevelopmentBeverly Hills Pizzeria 碧华丽
Sep 2013 to Dec 2018
Senior Accounting AnalystCapital Group
Dec 2010 to Jun 2011
Financial Analyst, Corporate Reporting & ControlNestlé
Jun 2008 to Nov 2010
Senior Financial AnalystCBS Media Ventures
Aug 2007 to Jun 2008
Senior Financial AnalystChild360
Nov 2006 to Jul 2007
Audit SeniorDeloitte
Jul 2003 to Nov 2006
ROTC Leadership Training Boot Camp CadetUS Army
Jul 2001 to Aug 2001

Education

UC Santa Barbara
B.S., Business Economics with an Emphasis in Accounting
1999 to 2002
UCLA Anderson School of Management
Riordan Fellow