Heather (Hagg) West, PhD

About

Healthcare founder and operator with 15+ years turning concepts into scaled healthcare systems that deliver measurable ROI. I lead organizations from GTM to PMF through sustainable EBITDA, cash flow, and national scale by building provider networks, payer/employer distribution, and patient-centered clinical operations. I own P&L (to $40M) and stand up the operating infrastructure, including RCM, credentialing, and compliance, with OKR/KPI governance, process design, and capacity/throughput discipline. I’ve grown and led healthcare businesses across digital health, fertility, behavioral health and enterprise health systems: • Wellnest Fertility (Founding CEO): Built virtual + clinic model from concept to launch in <12 months; raised ~$6M; reached ~$1.2M ARR; reduced IVF costs ~30%; NPS 88. Established payer channels, RCM/credentialing, and accreditation-ready, HIPAA-compliant workflows. • Parsley Health (SVP, Clinical Ops): Directed ~$20M P&L; scaled provider panels +75% in 12 months; delivered ~40% contribution margin in 18 months; validated 2:1 ROI with 26% medical-spend reduction. Built payer contracting, RCM, and compliance to tighten quote-to-cash. • Castlight Health (VP, Ops &

Experience

Education