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Hani AlAita

Regional Commercial Director

Dubai, United Arab Emirates · 1 connection

REDERMA Laboratories

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About

I work with leadership teams to drive growth, navigate transformation, and build future-ready businesses across evolving markets and industries. Across my roles at Rederma Laboratories, Supernova Advisory, DigiLitas, and Aita Consulting, I focus on helping organizations strengthen commercial performance, scale market presence, unlock new growth opportunities, and align strategy with long-term business impact. My experience spans commercial leadership, digital transformation, growth strategy, healthcare investments, customer experience, GTM development, and operational expansion across sectors including healthcare, FMCG, retail, hospitality, fintech, mobility, and emerging technologies. Over the past two decades, I have held leadership roles across Abbott, Pfizer, Johnson & Johnson, and Danone Nutricia, leading initiatives across Canada, Europe, the Middle East, Africa, and Pakistan in areas including business growth, digital adaptation, commercial transformation, and organizational performance. Alongside my corporate career, I have built and advised businesses focused on growth acceleration, transformation, healthcare strategy, and future-ready operating models. My entrepreneurial

Experience

Regional Commercial DirectorREDERMA Laboratories
Jan 2026
Founder Growth & Commercial StrategyDigiLitas
Sep 2020
Managing Director Future-Ready Business Transformation AdvisorySupernova Advisory Basic company page — company details not listed yet
Nov 2023
Advisory Partner Healthcare Strategy & InvestmentsAita Consulting LLC
Jan 2026
Co-Founder - CEO & CMOQFIL Solutions
Apr 2021 to Dec 2023
Marketing Director MENAP - Child Nutrition Digital Transformation Commercial ExcellenceAbbott
Jan 2018 to Apr 2021
Startup Advisor CMO E-Commerce Marketing Strategy & Business DevelopmentMama's Box
Oct 2014 to Dec 2018
Regional Marketing Manager - MENAPDanone
Jan 2014 to Dec 2017
Senior Brand Manager MEADanone
May 2011 to Dec 2013
Franchise Manager EMEAJohnson & Johnson
Jul 2009 to Apr 2011
Brand ManagerJohnson & Johnson
Jun 2007 to Jul 2009
Associate Brand ManagerPfizer
May 2005 to May 2007

Education

Harvard Business School
Fintech
IESE Business School
Executive Education
Schulich School of Business - York University
MBA, Marketing and Entrepreneurship
2004 to 2006
McGill University
BSc., Computer Science
1996 to 2000