Gino Korolev

Digital health needs to engage people. But navigating HIPAA with multiple vendors, setting up data pipelines, building complex campaigns, and figuring out how to go beyond just email doesn't have to blow up the CAC, consume half of your engineers and an army of consultants. I lived through all of those pain points, and that's what led me to start Fertu. Our HIPAA-compliant platform enables truly multichannel outreach (email, phone, SMS, direct mail) from one place at a manageable and transparent cost. Reporting, attribution, A/B tests - all there. If this is something that your org is struggling with - reach and we'll be happy to demo it for you.

Directed sponsorship, mentorship, digital channels, finance volunteer teams for the World's Premier Student Entrepreneurship Competition. Over the course of one year, led organization of three competition contests, including MIT $100K Pitch, Accelerate and Launch. Lead a team of 30+ people, raised $350K, and developed relationships with four new sponsors.

Private Equity Co.: Authored a strategy for a new private equity lobbying association in Russia; supported client in advocating for a pension fund investment regulatory reform and leading to a partial liberalization of pension fund investment regulation Private Equity Co.: Supported development of governance, compensation, sourcing and other operational strategies for a financial institution as it transformed into a private equity fund; evaluated potential LP investors and corporate partners in Asia to support the fundraising goals of the fund

Utilizing enterprise-level partnership with Apple, InfoCrank provided pricing and trends research for the mobile application industry - Created AppsMeter product offering, recruited founding team to support product development and marketing efforts - Developed business partnership with leading health publications, providing data that led to sale of over 500 premium market research reports over the course of 2010-2012; data quoted in The Wall Street Journal, BusinessWeek and others

As a Managing Technical Architect, responsible for delivering IT innovation to address complex business problems in healthcare space, building senior client relationships, managing multiple workstreams across internal and outsourced nearshore offices, as well as hiring and mentoring employees in Cambridge and Trinidad. - Medullan Internal: Lead hiring process for technical roles; defined hiring criteria for technical roles to align with culture fit; acted as an interim CTO to define strategy and budget for internal IT projects for 2012 - National Health Insurance Company (Innovation Business Unit): Led strategy and development on $1.1M innovation project for the client; managed a team of 12 internal developers in Trinidad, Argentina and India and 15 cross-functional external clients; presented strategy and design findings to Senior Vice President and his staff - National Health Insurance Company: Defining user experience and technical architecture strategy for one of the biggest plans, health benefit plan serving over 5 million insured members; consulted to the senior management on vendor selection strategy, - National Health Insurance Company (Innovation Business Unit): Co-led design and implementation of a social network that provides health recommendations based on user actions; coordinated a pilot ran for 5,000 internal employees, targeted to be deployed to 200,000 by 2013, delivering a projected $24M annual savings to the health plan Cancer Genomics Startup: Managed a team of 10 developers in Trinidad and Argentina to implement innovative cancer genomics analysis application; showcased demo versions to client's CTO and CEO; application targeted for use by thousands of physicians worldwide and handle over 100,000 cancer cases.

Served as a key technical advisory to the sales team, developed product demonstrations and presented to procurement staff and CTOs of major state and private universities; supported acquisition and integration of another startup into the leading business unit - Recruited by sales team to provide expertise during technical sales pitches; supported 4 new deals with total revenue of $1.2M - Coordinated with team of 10 developers and client business users to customize registration and reporting modules for 4 major universities, with registration module currently in use by 50,000 students

Led a team of 10 geographically distributed senior software engineers to design and implement roadmap features and address high-profile escalations for EMC’s flagship storage management product; received several awards for cultivating innovation at EMC - Led design and implementation of customer service features, resulting in grants of multiple U.S. patents to the team - Diagnosed and resolved high priority escalations for Fortune 100 and government agency accounts; trained team of 15 customer service engineers to analyze defects resulting in 25% improvement on time to resolution for critical issues - Designed first automated performance testing infrastructure for ControlCenter, saving over 500 person-hours per software release and over $2M in hardware lease costs; automation was later adopted to virtually reproduce customer environments, reducing defect analysis time by 80%.

Tutored students of introductory undergraduate and graduate computer science courses