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Frank Pollock

Chief Marketing Officer and Co-Founder

Durham, North Carolina, United States · 1 connection

PathFinder CRO

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About

I'm an accomplished marketing leader with over two decades of experience at the intersection of marketing, technology, and innovation. My journey has been marked by a passion for connecting people, funding, and resources to achieve remarkable business outcomes. As the Co-Founder and Chief Marketing Officer of Home Lending Pal, I played a pivotal role in shaping our marketplace that connects first-time homebuyers with lenders. My leadership extended to both sides of the platform, where I crafted a brand strategy, orchestrated successful ad campaigns, and achieved significant conversion rates. I also spearheaded our data-driven approach, configuring a suite of marketing and product tracking tools and achieving impressive online visibility. In my role as Chief Marketing Officer at BlueRecruit, I've developed and executed a highly effective marketing strategy, optimized sign-up funnels, and fostered key partnerships, resulting in outstanding user acquisition metrics and successful email campaigns. At Duke University, I serve as a Mentor In Residence and Adjunct Professor, guiding student founders through the intricacies of the startup world. I also teach in Duke's I&E certificate progr

Experience

Chief Marketing Officer and Co-FounderPathFinder CRO
Oct 2020
Regional Entrepreneur in Residence (Piedmont Region) — NC IDEA × NCInnovationNC IDEA
Nov 2024
Board AdvisorTGC Impact
Jan 2022
Chief Marketing OfficerBlueRecruit
Mar 2020 to Oct 2025
Mentor In Residence and Adjunct ProfessorDuke Innovation and Entrepreneurship
Sep 2022 to May 2024
PresidentThe Pioneer Group, LLC
Apr 2006 to Jan 2021
Director, MBA Program and Adjunct InstructorNorth Carolina Central University
Apr 2008 to Jan 2009
Category Development Manager, Personal Care and Special ProjectsColgate-Palmolive
Nov 2002 to Mar 2006
Manager, Market Place InsightsGeneral Mills
Nov 2001 to Nov 2002
Manager, Customer InsightsPepsiCo
Jul 1998 to Sep 2001
Account ExecutiveABC11 WTVD-TV
Jan 1994 to Jan 1996

Education

Texas McCombs School of Business
Master of Business Administration (MBA) Marketing
The University of North Carolina at Chapel Hill
Bachelor's degree Economics
Asheville School