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Laura François

Director

Ho Chi Minh City Metropolitan Area · 1 connection

Awe Exchange

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About

I believe building cultures of change is essential to meeting the challenges of our time, especially those rooted in climate and systemic crisis. As the Director and Co-Founder of Awe Exchange, I’ve surfaced Systems Feeling, an approach that helps people and organizations emotionally engage with complexity, bridge siloed thinking, and co-create the conditions for collective, grounded action. My work focuses on translating systems change into lived experience—connecting what happens on the ground with the broader coalitions, strategies, and relationships that make transformation possible. Over the past decade, I’ve led initiatives that operate across sectors and scales, from co-founding The Spaceship, an entrepreneurship program supporting first-time founders in building impact-driven businesses, to launching Artisan & Fox, a social enterprise connecting rural artisans to global markets through transparent and ethical supply chains. I’ve supported early-stage innovations through incubators like Fashion for Good, and partnered with governments, nonprofits, and businesses to develop initiatives rooted in long-term impact. Alongside this, I co-founded ANEWKIND, a Southeast Asian collec

Experience

DirectorAwe Exchange
Oct 2022
Co-Founder, Systems Designeranewkind.studio
Jul 2018
MentorFashion for Good
Mar 2019
FellowRoyal Society of Arts
Feb 2024
Co-FounderThe Spaceship Academy Ltd.
Mar 2020 to Dec 2022
Class InstructorNewCampus
Aug 2019 to Apr 2022
Founder in ResidenceAntler
Jan 2019 to Apr 2019
Co-FounderArtisan & Fox
Sep 2016 to Dec 2017
TEDx SpeakerTED Conferences
Jan 2017 to Jan 2017
User Experience ResearcherPiktochart
Sep 2015 to Oct 2016
Corporate Social Responsibility ConsultantUmalia
May 2015 to Jul 2015

Education

University of Pennsylvania
Executive Program, Social Impact Strategy
2018 to 2018
National University of Singapore
Bachelor of Arts (BA), Human Relations
2012 to 2012
Concordia University
Human Relations, Diversity & Sustainability, Applied Human Sciences
2010 to 2014
UNSCHOOL
Advanced Training in Circular Systems Design, Sustainability Studies
2018 to 2018
International School for Jain Studies, New Delhi
Peace Studies
2014 to 2014
CEGEP - John Abbott College
Creative Arts Languages & Literature, Creative Arts
2008 to 2010