JL

Jesse Lau

Product Lead | Growth via Applied AI

United Kingdom · 1 connection

Butternut Box | B Corp

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About

I’m a product leader with 8+ years of experience in US, Canada, and UK delivering outcomes across products used by over 100M+ users — with a focus on mobile, web, personalization, and data-driven experimentation.At Wish, I served as acting Group Product Manager for incentives, promotions, and shoppable videos — leading teams that impacted 90M+ users and generated $250M+ annually. I partnered with product, machine learning engineers, and operations teams to deploy personalized user experiences, shipped 30+ experiments end-to-end, and scaled our video product from 2M to 18M users (9x) across 47 countries.Before that, I was Product Lead at a growth-stage scale-up, Gubagoo, where I scaled the platform from its first users to acquisition after 30 months of X00% YoY growth. I led projects 0-1 to build a fully digital, mobile and web car-buying platform that transformed the purchase journey — from discovery to financing — for millions of users across 6,500+ dealerships and 90% of USA's top 150 groups. I led a team of 12 engineers and launched features that drove $15M+ in incremental revenue.I began my career as a management consultant at Deloitte where I helped Fortune 500 clients solve s

Experience

Head of Incentives & GamificationWish Basic company page — company details not listed yet
Jan 2021 to Jan 2023
Senior Product Manager, Shoppable VideosWish Basic company page — company details not listed yet
Jan 2021 to Jan 2023
Product Lead (Acquired in 2021)Gubagoo Basic company page — company details not listed yet
Jan 2019 to May 2021
Consultant, Strategy & OperationsDeloitte
Sep 2017 to Dec 2018
Business AnalystRBC
Jan 2016 to Jan 2016
Product Analyst, Frito-Lay North AmericaPepsiCo
Jan 2015 to Jan 2015