Michael Yap ✅

About

I help founders and teams turn messy situations into clearer products, positioning, and execution. My background includes more than $50M in e-commerce sales, paid media at meaningful scale, publishing systems, audience growth, and founder-level product work. Today I focus on AI systems, product thinking, business positioning, and the workflows that help a business move with more clarity and less waste. I am most useful when the problem is not narrow. The best fit is when product, growth, systems, positioning, and execution all touch the same bottleneck. That can mean: designing AI workflows that solve a real business problem clarifying positioning before scaling traffic improving the system behind a product or customer journey making a public story easier for customers, recruiters, or collaborators to trust If you are building something ambitious and want clearer progress instead of more noise, we should probably talk.

Experience

Education