Yesim Saydan
WSJ-Featured LinkedIn Thought Leadership Expert🔻AI Growth & Transformation Consultant 🎯Consulting Google Leadership Team | Fractional CMO | Int’l Keynote Speaker
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About
I am an AI Strategy & Transformation Expert who helps marketing, innovation, and insights leaders turn AI opportunities into measurable business impact.I work with leaders who are not looking for another AI presentation.They want to understand where AI can create meaningful value and how to turn those opportunities into something their teams can actually use.𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛I start with the business problem, not the technology.Where are teams spending too much time?Which workflows are repetitive, fragmented or dependent on a small number of people?Where is valuable information getting lost?Where could AI improve productivity, speed, decision-making, customer experience or growth?I identify the highest-value opportunities and translate them into practical solutions, from AI-assisted workflows and automation to agentic systems and transformation roadmaps.My perspective is shaped by more than two decades of experience across communications, marketing, digital transformation and global project management, including work with Citibank, BNP Paribas, ABN AMRO and RBS.I have worked across complex organizations, international teams, business and technology functions, and multiple stakeholders. T
Experience
Oct 2013
Sep 2024 to Sep 2026
Oct 2006 to Oct 2007
Dec 2007 to Aug 2013
Mar 2004 to Sep 2006
Sep 1997 to Mar 1999
Jun 1994 to Aug 1994
Education
AI and Leadership
2024 to 2024
AI and Leadership
2024 to 2024
Digital Marketing Studies
2013 to 2013
MBA - Master of Business Administration Specialisation: Marketing (Digital Marketing and Traditional Marketing)
1995 to 1997
B.A. in Business Administration Specialisation: Marketing and Finance
1990 to 1995
Abitur (German Highschool Diploma) and Turkish Highschool Diploma
1982 to 1990