Zaheen Ahmed

About

I operate at the intersection of sport & entertainment, partnerships, and commercial strategy — combining sales expertise, marketing thinking, and an ownership mindset to help turn ideas into reality. My background blends high-performance sales and business development with operations, sponsorship activation, marketing, media and entrepreneurial leadership. Through corporate roles at Global Payments - a Fortune 500 company and UEAT Technologies - a Moneris Company, I developed the discipline to identify opportunity, structure deals, negotiate strategically, and drive revenue in competitive environments. That commercial lens shapes how I approach everything I do. Over time, my focus has deliberately shifted toward the business of sport & entertainment. I’ve worked across event management, matchday operations, broadcasting, live-stream and national programming with Ontario Soccer and Canada Soccer, and currently lead Sponsorships (Ontario) for the Canadian Street Soccer Association — supporting partner engagement and revenue development. I also serve as the Soccer League Convenor for the York Region Soccer League with DG Sports. I am a member of the Sponsorship Marketing Council of C

Experience

Education