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Erich Buerger

Director, AI Strategy & Implementation

San Clemente, California, United States · 1 connection

Outdoor Holding Company

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About

I connect AI strategy with execution - designing modern B2B and B2C commerce platforms, cloud architectures, Artificial Intelligence, Machine Learning and Agentic AI systems that unlock new revenue, improve margins, and create differentiated customer experiences. What I bring that's harder to find: I don't just architect solutions — I diagnose what's actually broken first. After 20+ years leading enterprise commerce transformations, I've learned that the stated problem is rarely the real one. I help organizations cut through complexity, find the highest-leverage intervention, and build a practical path from current state to a future-ready, AI-augmented commerce stack. Recent AI work: In 2026 I completed an 8-month applied AI & ML program with Purdue University - building hands-on systems in generative AI, LLMs, RAG pipelines, agentic AI workflows, NLP, computer vision, and MLOps, applied directly to ecommerce and B2B commerce scenarios. I now design and advise on AI systems, not just AI strategy. Leveraging Agentic AI allowing businesses to stay competitive and operate with efficiency. Career highlights: - $100M+ in IT services revenue through strategic, value-driven commerce and A

Experience

Director, AI Strategy & ImplementationOutdoor Holding Company
Jun 2026
Founder & Member Board of Directors eCommerce Artificial IntelligenceeCommerce LabWorks
Dec 2025
e-Commerce Solutions Architect, AI and GTM Strategy B2B DTCLumen Technologies
Sep 2013 to Nov 2025
Chief Technology Officer Consulting Services eCommerce B2B DTCRipeVine
Jan 2009 to Aug 2013
Member, Board of Directors CTOBeze Ventures, Ltd
Jan 2009 to Aug 2013
E-Commerce Architect Consultant B2B B2CIBM
Feb 2004 to Dec 2009
Director of e-Commerce - Architect & Strategist RazorReef.com GumballDreams.comRazor Reef Surf Shop
Jan 2003 to Aug 2009
Senior Software EngineerMedia.Net
Jan 2001 to Jan 2003
IBM WebSphere Commerce e-Commerce ArchitectCapita Technologies, Inc.
Jan 1999 to Jan 2001

Education

UC Irvine Donald Bren School of Information and Computer Sciences
Bachelor of Science - BS, Information and Computer Sciences
Purdue University
Post Graduate Program in AI and Machine Learning Certification, Artificial Intelligence
2025 to 2026