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Susan Engdahl, MBA

Senior Manager Product Innovation @ Starbucks | Strategic Marketing Leader | Brand Management Expert | End-to-End Product Innovation | Data Driven Storyteller | Retail & CPG Industries

Seattle, Washington, United States · 1 connection

Starbucks

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About

Strategic Marketing Leader | Process Improvement Champion | Culture Builder Results-oriented marketing executive with over 15 years of progressive experience in brand management, driving transformative brand strategy and breakthrough innovation for billion-dollar global brands. Demonstrated success in accelerating revenue growth by transforming consumer insights into bold, culturally resonant marketing strategies that strengthen brand relevance and deepen consumer loyalty. Passionate about process optimization, with a strong history of designing and implementing enterprise-wide improvements that boost efficiency and organizational performance. A trusted culture builder and people-first leader, known for cultivating high-performing, cross-functional teams that deliver best-in-class brand experiences and foster long-term business success. Specialties: End-to-End Product Innovation | Brand Building | Marketing | P&L Management | Consumer Insights | Product Roadmapping | People Development | Cross-Functional Leadership | Go To Market Execution | Data Driven Storytelling | Brand Management | Process Improvement | Creative Problem-Solving | Project Management | Sales Forecasting & Analys

Experience

Senior Manager, Emerging Food Platform InnovationStarbucks
Apr 2025
Senior Manager, Frappuccino and Blended Beverage InnovationStarbucks
Jan 2023 to Apr 2025
Senior Manager, Cold Brew and Brewed Coffee Beverage InnovationStarbucks
May 2022 to Jan 2023
Senior Associate Brand ManagerThe Krusteaz Company Basic company page — company details not listed yet
Jan 2015 to Feb 2017
Senior Associate Product ManagerThe Krusteaz Company Basic company page — company details not listed yet
Jan 2013 to Dec 2014
Regional ManagerMacy's
Jul 2007 to Jan 2011
Assistant BuyerMacy's
Feb 2006 to Jul 2008

Education

University of Georgia - Terry College of Business
MBA, Marketing
2009 to 2011
Mays Business School - Texas A&M University
BBA, Marketing
2001 to 2004