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Duane Mutu

Gaming & Product Strategy Advisor

United Arab Emirates · 1 connection

SportsHero Limited

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About

Duane Mutu Gaming, Esports & Sports Executive | Founder (Exited) | Board Member & Global Advisor | Olympic Speaker Kia ora, I am Duane, a commercially driven executive and founder with two decades of experience building revenue, partnerships, and market entry strategies across sport, gaming, and telco on a global scale. I have built ventures, led national initiatives, and forged commercial partnerships spanning sport, gaming, telco, broadcasting, and media agency operations across Oceania, Asia, and the Middle East. I led commercial strategy for a global telco distribution network across the Middle East, Europe, and beyond, driving gaming monetisation and revenue diversification through in app purchases, advertising, webshops, vouchers, and subscriptions. Alongside this, I hold board, advisory, and governance roles with organisations including the New Zealand Esports Federation, the Global Esports Federation, and the Oceania Esports Development Federation. In my career, I served as Head of Esports for Dentsu, a leading global media and advertising agency, where I built commercial esports strategy and partnerships for brands entering the gaming space. As a founder, I also took a bus

Experience

Gaming & Product Strategy AdvisorSportsHero Limited
Aug 2026
Commercial DirectorFive Eight Distribution Ltd
Jun 2013 to Mar 2015
Advisory Board MemberGlobal Esports Federation
Jan 2026
Board MemberNew Zealand Esports
Oct 2022
Vice Chairman of the BoardNew Zealand Esports
May 2016
VP of GamingMondia
Aug 2025 to Aug 2026
Global Head of Esports & GamingDentsu Sports International
Jan 2025 to Aug 2025
Interim Chief Technology OfficerDynasty Gaming & Media
Jul 2024 to Dec 2024
Founder and CEOLets Play Live Media Ltd.
Jun 2017 to Dec 2024
Gaming HostJuice TV
Jan 2011 to Jan 2014
Marketing Manager- Interactive Gaming DivisionMonaco Corporation
Jan 2010 to Jan 2013
Commercial Director- Warner Brothers and Disney InteractiveFive Eight Distribution Ltd
Jan 2013 to Mar 2015
Division Marketing ManagerMonaco Corporation Limited
Jan 2010 to Jun 2013

Education

University of Auckland
Bachelor of Arts - BA Law
1998 to 2001
University of Auckland
Bachelor of Arts American/U.S. Law/Legal Studies/Jurisprudence
1998 to 2001
Long Bay College
School Certificate, University Entrance and Bursary
1992 to 1997
Long Bay College
High School Diploma University Studies