Shannon Woods

About

I’m a strategist with a storyteller’s heart - someone who believes that great marketing isn’t just data-driven, it’s people-centered. For over a decade, I’ve worked across gaming and entertainment, building campaigns that connect audiences with worlds they want to belong to. My background spans everything from creative concepting and go-to-market planning to performance marketing and brand development. I’ve led cross-functional efforts for beloved franchises like Star Wars, The Lord of the Rings, and Disney, helping teams turn creative ambition into measurable impact. But if there’s one thing that defines how I work, it’s this: I lead with empathy. I believe in the power of small moments, not just milestones. In crafting thoughtful experiences, not just loud ones. In bringing curiosity, integrity, and a bit of pop-culture magic into every room I enter.

Experience