Tom Nguyen

About

Obsessed with moving gaming culture forward & growing brands that reprogram the values of the industry. Currently focused on crafting brands for game studios through the Dreamhaven portfolio. Built the 2021 Marketing team at 100 Thieves focused on partnership, experiential and esports marketing. Proud parent of the VALORANT brand [Founding VAL marketing team]. OG brand team for the global League of Legends and NA LCS esports scene and the launching team of Red Bull Gaming. The resume-like stuff below: Brand marketing leader with 10 years of marketing strategy (product launch & product marketing), brand development & big bet creative execution Key Craft Strengths: Global campaign development, marquee creative executions, brand identity development, audience segmentation, product positioning, strategy crafting, creative stewardship, brand management, project management Past work includes designing brand identity, marketing campaign planning, launching sports campaigns, Global Go-to-Market strategy and executing marketing tactics in games and digital sports The Digital Goods: Experience with external partners, creative agencies, CRM, UA funnel planning, media strategy Backend programm

Experience

Education