Daniel Fraga

About

I design the moments where humans and AI actually change each other. My path started in architecture. Five years studying how spaces shape the people inside them. That question never left me; it just moved from buildings to experiences. At Accenture/Fjord I designed conversational AI systems for enterprise clients. Now at Danske Bank I lead GenAI UX for internal productivity tools, turning LLM capabilities into interfaces people actually want to use. I'm deeply interested in how AI can transform the way people learn complex skills, especially in high-stakes, high-context environments like B2B sales, where the gap between how people are trained and how they actually perform is enormous. I wrote a book called Ontological Design: Subject is Project; about the feedback loop between the things we design and the humans we become by designing them. That idea runs through everything I do. Board Advisor at WEVO. Based in Copenhagen.

Experience

Education