Michael Bou Doumit

About

Most marketing looks great and sells nothing. That's the problem I've spent my career trying to fix. I'm a marketing leader who treats brand and design as growth levers, not decoration. As Director of Sales & Marketing at Aspire Infusions, I lead brand, marketing, and commercial growth nationally for one of Canada's leading CPG innovators — across both retail and B2B, from positioning through market expansion, resulting in being #1 in our category. As founder of Wanderland, I've helped B2B and SaaS companies turn positioning into revenue through digital experiences that actually convert — partnering with brands like Healthie and Perch.fit (acquired). My edge is the overlap: I think in strategy and speak fluent design, UX, and web — so story, experience, and revenue stop living in separate departments. Lately that overlap runs through AI, too. I've been building agentic workflows that automate the production side of our UX/UI and Webflow delivery — architecting them myself, not just nodding at the trend — so a lean team ships like a much larger one. The strategy and taste still have to be human. The grunt work doesn't. Before any of this, I was a video producer and writer, which is

Experience

Education