Aliza Niewood

About

I enjoy building products that improve consumers' day-to-day lives. My experience working with B2C and B2B businesses at Pinterest, HelloFresh, Samsung, Better, Mercury, and now Square has developed my unique understanding of a wide range of business models and customers. Leveraging my customer and product insights, I shape product decisions, set company strategy, and define value propositions, messaging, and positioning. I thrive when involved across the product life cycle, from ideation and roadmap planning to GTM planning and launch. I have experience conducting customer research to uncover key pain points and representing the customer voice to ensure the products I work on meet users’ needs. I excel when collaborating cross-functionally, ensuring teams are aligned towards common goals while staying agile to adapt to changing priorities. I analyze data to inform product decisions and track performance. I am naturally curious and continually seek challenges to keep learning.

Experience

Education