👨‍🔬 Richard F. Purcell

About

Moved to Silicon Valley in 2014 with nothing but a car and clothes. Turned that into 13 years building GTM across 5 companies, 30+ clients, and 4 successful exits: Medallia (IPO), Hustle (Social Capital), CrowdAI (Saab), Ocurate (Fenix). Closed first enterprise deals that became repeatable playbooks with brands such as Comcast, Verizon, Airbnb, Live Nation, Bally's, WeWork, AXA, AB InBev, Uber, Square, and more. Pattern behind every experiment: #1 - Start with existing relationships. #2 - Match the channel with buyers' behavior. #3 - Optimize for quality over volume. #4 - Reverse engineer the journey of high-value customers. #5 - Run lean, then scale. Most tests cost <$500 to prove the thesis. Four Operating Principles: Frugality, First principles, Experimentation, AI-native. Learn step-by-step instructions for executing 50+ experiments: moxiegtm.substack.com Leadership Purpose: "Build and maintain meaningful, long-lasting relationships that help individuals live up to their full potential."

Experience

Education