Fayette Fox

About

I'm a Brooklyn-based Senior Copywriter and a published novelist. Yep, I’m literally a storyteller and have the book to prove it. I have 12+ years of experience with product marketing and content marketing, building brand voice, creating content strategy, and writing effective branded content for B2B, B2C, and B2B2C audiences. I have a soft spot for two-sided marketplaces, having worked at Airbnb, Lyft, and Turo. I especially enjoy copywriting for web and email marketing, but also have a strong background writing in-app content, push notifications, video scripts, event content, and social posts. At Turo, I shaped the brand voice, created brand voice guidelines, and trained junior writers for consistency across all touchpoints. At Dolby, I created product messaging frameworks so everyone at the company knew exactly how to talk about each product. At Square, Turo, and Envoy, I turned complex ideas into concise, human, high-performing copy. In order to learn the Turo product inside and out, I became a Turo host myself for two years, gaining deep product knowledge as well as genuine empathy for our audience, which informed my campaign concepting and writing.I enjoy cross-functional coll

Experience

Education