Ahsanur Rahman

About

**Strategic Media Lead | Bangladesh, Thailand & SE Asia Expert | App-Led Growth & Integrated Media** Strategic Media Leader with 15+ years of experience** across Bangladesh, Thailand and emerging SE Asian markets, specializing in driving business growth for app-led and consumer-centric brands. I bring a rare blend of regional strategic vision and hands-on local execution**, having managed multi-million dollar investments for industry leaders like Unilever, bKash (Fintech), Eucerin, McDonald’s, and Mercedes-Benz. My expertise lies in cross-channel budget optimization, balancing high-reach traditional media (TV, OOH) with precision digital performance (Google, Meta, TikTok) to deliver on both short-term growth and long-term brand effectiveness. App-First Full-Funnel Delivery: Proven track record at Fintech industry in leveraging upper-funnel brand activity to drive lower-funnel metrics, including organic installs, app sessions, and demand generation. Market Leadership (Thailand & Regional): Deep operational knowledge of the Thailand media landscape, with a career-long focus on translating regional strategy into high-performing local plans. Disciplined Investment Management: Expert at

Experience

Education