Roman Kuzmych

About

I build products that sit at the intersection of advertising technology, data, and AI. At PulsePoint (part of WebMD/Internet Brands), I lead product strategy across optimization algorithms, audience targeting, third-party data partnerships, and AI-driven features - managing a product team and working closely with engineering and data science. Before PulsePoint, I spent nearly four years at MGID, a native advertising platform, shipping ML-powered products: NLP-based contextual classification, real-time bidding systems, computer vision for ad creatives, identity resolution, and brand safety tooling. Most of that work tied directly to revenue. What I keep coming back to is the same type of problem: taking messy, high-volume data and turning it into something that makes automated decisions smarter. Now I spend most of my time shaping product strategy, aligning teams around it, and making sure my PMs have what they need to ship. But I still get the most energy from the technical side - digging into how an optimization algorithm scores a bid or how a model evaluates audience quality.

Experience

Education