Todd Staples

About

I build digital growth engines that turn ecommerce into scalable profit centers. Over 20 years, I've worked at the intersection of ecommerce, operations, data, and systems — helping companies modernize how they price, market, and sell in increasingly digital markets. My career started as a founder in the automotive aftermarket, where I built and scaled an ecommerce brand from scratch before it was acquired. That experience led me deep into conversion optimization, experimentation, and growth strategy — including work with Conversion Rate Experts, the world's leading CRO consultancy, and leadership roles scaling ecommerce revenue across both B2C and complex B2B environments. The proof is in the outcomes: → $3.4M revenue increase through structured testing at Conversion Rate Experts → $984K ARR generated through CRO programs at Muhlenhaupt & Company — 95% homepage lift, 41% mobile conversion increase, 25.5% AOV growth → 415% revenue growth in 16 months as founder of StealthAuto, raised $164K, exited via acquisition → Currently leading the full digital transformation of a B2B distribution company — platform migration, 50K+ SKU catalog architecture, pricing systems, and multi-channel e

Experience

Education