Angelia Baxter, CUA

About

With 30 years of enterprise UX/UI design expertise, I transform complex business challenges into elegant, user-focused solutions that drive measurable results. As a Certified Usability Analyst (CUA) and founder of The Kreativ Studio, I've led international design teams and spearheaded design solutions, research initiatives, and solution improvement efforts for fortune 500 companies and enterprise clients, including EMC, Commerce One, and SAP, consistently delivering projects that exceed both user needs and business objectives. What sets me apart is my ability to uncover the true challenges beneath surface-level requirements. Through strategic discovery and stakeholder interviews, I excel at reading between the lines, asking the right questions, and distilling complex feedback into clear, actionable priorities. Clients value my approachable communication style and knack for articulating unspoken needs – skills that consistently lead to solutions that hit the mark and drive business value. My track record includes: - Spearheading multiple design initiatives that resulted in successful product acquisitions - Leading international enterprise partnerships that unified complex product su

Experience

Education