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Alyssa Simpson Rochwerger

CEO & Co-Founder

San Francisco Bay Area · 1 connection

Grounded Health

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About

I build AI products that survive contact with the real world. I've done it three times: as first product manager on the IBM Watson Computer Vision team, scaling APIs to 15+ global markets and 1,700% MAU growth in six months; as VP of Product at Figure Eight (acquired by Appen for $300M); and most recently as VP of AI & Analytics and Sr. Director of Product at Blue Shield of California, where my teams built the Digital Member Health Record (6B records, sub-second mobile latency), MyTurn.CA.gov (the State of California's COVID vaccine platform), and AI governance for 80+ enterprise pilots and 5,000+ Microsoft Copilot users. Most AI executives have shipped in one context — enterprise, startup, or regulated incumbent. I've shipped in all three. The through-line is responsible AI in the places where it's hardest to do, and where it can do the most good — which is what I wrote the book on. Real World AI: A Practical Guide for Responsible Machine Learning (Lioncrest, 2021) is taught in the MBA curriculum at the Walton College, University of Arkansas. Named to Modern Healthcare 40 Under 40 in 2025. Three issued US patents. Currently building Grounded Work with two partners — fractional pro

Experience

CEO & Co-FounderGrounded Health
Jun 2026
Go-To-Market Council MemberCanvas Ventures
Mar 2024 to Sep 2026
VP AI & AnalyticsBlue Shield of California
May 2025 to Sep 2025
Sr. Dir. Product Management & Platform TechnologiesBlue Shield of California
Sep 2024 to Sep 2025
Sr. Dir. Product Management: Member Digital ExperienceBlue Shield of California
Mar 2023 to Sep 2024
Director of Product ManagementBlue Shield of California
May 2021 to Mar 2023
Senior Principal Digital Member ExperienceBlue Shield of California
Jul 2020 to May 2021
Author: Real World AILioncrest Publishing
Mar 2021
VP of Product | VP Data and AIFigure Eight Federal
Mar 2018 to Jul 2020
Director Product Management | WatsonIBM
Oct 2016 to Mar 2018
Principal Product Manager | Watson VisionIBM
Oct 2015 to Sep 2016
Senior Product Manager, Mobile | Customer AnalyticsIBM
Nov 2013 to Oct 2015
Product ManagerUpsight
Apr 2012 to Nov 2013
Project Manager, MarketingReputation
Jun 2010 to Mar 2012

Education

Trinity College-Hartford
BA American Studies, Visual Design (Culture + Photography)