Oleg Kovalev

About

Growth Marketing Leader with 10+ years building and executing full-funnel user acquisition engines for B2C brands, SaaS, and early-stage startups. Hands-on operator: I personally launch and optimize paid campaigns across Meta, Google, and TikTok, build and A/B test landing pages and conversion funnels, own lifecycle marketing (email/push/SMS), and run structured experimentation programs. I have vast experience with SEO, influencers and partnerships. Superpower: building user acquisition from zero at early-stage companies and then scaling up to $45m. Have done this 4 times - 2 resulted in acquisitions, 1 raised from Sequoia Capital and a16z. Honored to be: - Grand Jury of the Effie Awards (#1 Marketing Award Worldwide). - Techstars Accelerator Mentor - Member of the "CMO 500" club, where only 5% of CMOs are accepted. Some results: → Aspect Health: $2.5M ARR in 9 months → AdSkill $8 million to $45 million revenue in 2 years → Skipp: from $0 to $2.4M ARR in 10 months → Brick and mortar 1000 stores retailer: 2x ROI on a $2m/month marketing campaign → 2 successful exits (including to Toptal) Author of the AI Murmuration Loop

Experience

Education