✌️ Roland Smart
Marketing Executive & Entrepreneur | Fractional CMO/CEO | GTM, Brand & Growth for SaaS, FinTech & Mission-Driven Companies
San Francisco, California, United States · 1 connectionNot on Unlinked · Imported profile. Is this you? Claim it
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About
Marketing executive and entrepreneur with 25+ years scaling high-growth SaaS, fintech, MarTech, and mission-driven companies, from Series C startups through global enterprise. I bring an owner's mindset to every engagement: I've built and run companies of my own, and I bring that same P&L accountability to fractional CMO and advisory work. My track record spans brand and category creation, demand generation, product marketing, and community and advocacy programs, including leading Oracle's global developer community (OTN) and its ACE advocacy program (tied to ~20% of won opportunities and up to 44% larger deal sizes), and driving Pantheon to category leadership in WebOps ahead of a $40M Series D. Currently: Co-Founder & CEO of TheraHive, the largest online DBT skills-group program; advisor to Omega Point, an AI-first investment intelligence platform for institutional investors. Author, The Agile Marketer (Wiley, 2016). Co-host, The Marketing Agility Podcast. Co-founder, Marketing Agility Alliance (Business Agility Institute). Based in Marin County, CA.
Experience
Mar 2021 to Jan 2025
Nov 2018 to Dec 2019
Dec 2019 to Feb 2021
Sep 2009 to Nov 2010
Mar 2021 to Dec 2022
Jun 2020 to Mar 2021
May 2015 to May 2016
Nov 2010 to Oct 2012
Jan 2008 to Jan 2009
Jan 2005 to Sep 2007
Oct 2007 to Oct 2008
Jan 2001 to Dec 2004
Jan 1999 to Nov 2000
Education
BA Art History
1993 to 1998
BFA Design / Studio
1993 to 1998
1987 to 1993