Will Yang

About

Most founders I meet are running seven channels, half-convinced they need to run twelve. They don't. Most companies take off on one or two strong flywheels. Everything else is noise. I spike on organic channels; the ones you'll actually own long-term: content, SEO, community, partnerships, events. All the stuff that compounds instead of disappearing when you turn off the budget. I help founders find those flywheels and build the go-to-market systems around them so the business grows without the founder stuck in the middle. I love being in the details. I'm with you in the experiments, reviewing the data, finding the one or two things that actually move the number. I don't hand you a strategy deck. I'm in the weeds with you. A founder I worked with for a year said we doubled his business. His words: "Will's one of those rare people who says they grew the company and actually means he did it with his own two hands." I've done this twice from scratch. Cofounded an edtech company, closed the first million in revenue myself, then grew it past $5M ARR and the team from 1 to 25. Then I built the growth engine at Instrumentl that fueled multiple 2x revenue years going from $1M ARR to $2xMM

Experience

Education