Myk Pono 🇺🇦

About

Product and growth leader with 15+ years building and scaling B2B SaaS. I specialize in turning product into the primary growth engine through PLG, monetization strategy, and experimentation systems. 2x founder (Publishnow, Demand7) who has also led product and growth orgs, reported to CEOs, owned P&L, and consistently driven measurable revenue impact. 𝗥𝗘𝗦𝗨𝗟𝗧𝗦: ✅ Grew ARR +$7M and pipeline +54% by leading product-led acquisition, activation, and expansion at Smartcat. ✅ Scaled MQLs +76% and Demos +128% via JTBD-driven personalization at Smartcat. ✅ Turned paid acquisition from -19% to +57% ROI (personal loans) at Achieve. ✅ Built a product experimentation framework that lifted conversion +46% and lead-to-close rate +23%. ✅ 3x scan volume and grew conversion 6x for Barracuda's PLG product (Email Threat Scanner). 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘: Product Strategy, GTM, CRO, Pricing & Monetization, Product Analytics, A/B Testing, AARRR, User Interviews, Strategic Messaging, ICP Definition Author of "Personalized Product Experiences with PLG Strategy." Advised 20+ SaaS companies on GTM and growth systems.

Experience

Education