Greg Skloot
Entrepreneurial Operator
Nashville, Tennessee, United States · 2 connectionsNot on Unlinked · Imported profile. Is this you? Claim it
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About
Hi, I'm Greg, an entrepreneurial operator who scales companies. As a hands-on leader, I bring order to chaos, create repeatable processes, build strong teams, and establish a winning culture. I’ve led nearly every functional area of a software business and love collaborating with others to translate strategy into tactical execution. Most recently, I was President and then CEO of Crystal, the app that tells you anyone's personality. I’m also co-author of Predicting Personality, a book published by Wiley in 2019 about using AI to understand people and win more business. Prior, I was VP Growth at Netpulse (70 employees, $40M funding) where I led sales, customer success, marketing and operations. It was acquired in 2018 by eGym. Earlier, I was CEO of Attend.com (30 employees, $3M funding) where I hired the leadership team, coded the prototype and closed the first $100K in sales. It was acquired in 2016 by EventFarm. Forbes 30 Under 30 | Enterprise Technology
Experience
Jan 2023
Bridge Crest Partners performs proprietary searches for experienced, capitalized business acquirers. We primarily conduct searches ranging from $1-50MM in transaction value.
Apr 2021 to Apr 2022
Crystal is a Personality AI software startup, backed by $7M in funding led by Salesforce Ventures. As President, and then CEO, I helped evolve Crystal from a pure PLG-model to enterprise sales, grew revenue by 6x, and put all the business and GTM processes in place to scale from just a small engineering team to a full-functioning, growing SaaS business. - Scaled revenue from $600k to $4M ARR, building the enterprise GTM function from scratch - Co-wrote a book published by Wiley, Predicting Personality, endorsed by HubSpot's Dharmesh Shah - Architected turnaround that grew Crystal from -10% revenue growth in 2018 to 93% growth in 2019 - Grew the team from 6 to 24 employees, hiring every functional leader - Kept the company cash flow positive through 2022
Jul 2018 to Apr 2021
Jan 2015 to Oct 2017
ACQUIRED by eGym Netpulse is a VC backed SaaS company in San Francisco, founded by Tom Proulx (co-founder of Intuit). We’ve raised $40M in funding and are the #1 provider of mobile apps for health clubs. I led sales, customer success, marketing and operations. Direct report to CEO. SALES: - Oversaw a hybrid inside-outside sales team, responsible for 7-figure ARR growth - Led sales management, training and operations, including launching Salesforce - Served as executive-level AE for enterprise sales opportunities, often $100K+ ARR each - Conducted pipeline reviews, managed lead routing and coached the sales team MARKETING: - Built an inbound marketing organization from scratch that delivers hundreds of MQLs - Launched Hubspot and hired 7 person team, including Demand Gen, Product Marketing - Defined messaging, positioning, PR, partner marketing and social channels - Oversaw launch of 2 products, defining packaging, pricing and go-to market strategy CUSTOMER SUCCESS: - Established key account management processes to serve 9,000 customers globally - Led team upselling new products to existing customers, accounting for 40% of revenue - Oversaw customer support organization (5,000+ Zendesk tickets monthly) - Served as an evangelist, conducting webinars and onsite customer presentations OPERATIONS: - Led transformation from legacy CRM / billing to modern platforms, including Salesforce - Established Business Operations team to grow our internal tools and data management - Oversaw people operations team, responsible for recruiting, culture and internal growth - Established internal KPI dashboards for sales, marketing and customer success
Mar 2013 to Aug 2014
ACQUIRED by Event Farm - Recruited and led a team of 30 employees, including an executive team of 4 - Coded the prototype, supported the first 10 customers and iterated to product-market fit - Initially led sales, where I closed the first $100K of bookings and recruited a VP of Sales - Collaborated with a fantastic team to scale operations, grow culture and evolve product
Apr 2012 to Mar 2013
- Recruited & managed a team of 15 employees and 50 event promoters - Launched ChatterMob, an app for conducting student surveys, reaching thousands of users - Coded software to track marketing campaigns, eliminating 20+ hours of weekly reporting - Supervised 6 departments including finance, engineering & service delivery
May 2011 to Apr 2012
- Led one of the largest student organizations at the university with 1,000+ members - Managed 5 programs including the Husky Startup Challenge, our startup competition - Oversaw team of 12 Directors in marketing, operations, finance and program management - Responsible for $25,000 budget and high traffic events bringing top executives to campus
Sep 2009 to Oct 2011
- First hire in venture capital Fellowship program for college student entrepreneurs - Identified 80+ student run start‐ups in Boston & Durham seeking venture funding - Led recruiting and interviewing at 25+ college campuses for program expansion - Collaborated with Fellows team to evaluate potential investments for $170M fund
Dec 2010 to May 2011
- Managed 5 different social media marketing channels including Facebook & Twitter - Executed high-touch customer VIP program at 90,000 attendee industry trade show - Created cloud-based KPI dashboard to deliver 20+ company metrics to top management - Conducted market research on over 15 competitors to present to sales executives
Mar 2004 to May 2011
- Built thriving IT business from the ground up with 150+ clients throughout the U.S. - Served as lead technician for troubleshooting and repairing client computer systems - Developed interactive websites for 80+ businesses across the country - Acted as senior web developer and programmer: graphic design, XHTML and CSS
Jul 2010 to Dec 2010
- Manage Northeastern University’s entrepreneurial start‐up competition - Raised $15,000 and secured corporate sponsors for the program - Organize Boot Camps and 150+ attendee gala event - Recruit students from 9 separate NEU colleges to participate in the initiative
Jan 2010 to Jun 2010
- Maintained $10M data center with 3,500 pieces of computer networking equipment - Configured and repaired enterprise routers, switches, firewalls and servers - Recreated segments of customer network topologies at the OSI layer 1, 2 and 3 level - Designed and taught CCNA certification training program for 30 summer interns
Mar 2008 to Aug 2009
- Implemented business development initiatives for health care software start-up - Presented software to prospective clients via live web conferences - Enhanced software by designing and pseudo‐coding new features - Resolved problems by providing technical support to end users
Education
BSBA, Management Information Systems, Technology Entrepreneurship
NA, While on co-op in Durham I became heavily involved in the Duke University Community.